Marketing Director

The Marketing Director is responsible to drive alignment, consistency and excellence through all marketing processes and projects. They will offer strategic and developmental insight to drive marketing best practices and tools across departments.

 

In addition, they will manage and direct a marketing team consisting of managers and specialists.

 

The Marketing Director is responsible for the development and execution of the company’s marketing business plan, establishing accountability and identifying solutions to resolve problems

 

 

This role will be perfect for you if:  

 

• You are well-versed in clinical research or biotech B2B Marketing-Communication
• You are recognised for your strategic thinking and your ability to develop and execute a marketing business plan aligned with corporate goals
• You are an inspiring and visionary leader with an ability to drive, lead and develop a marketing team

 

RESPONSIBILITIES 

 

 

• Oversee, hire, mentor, train, manage and evaluate all members of the marketing team.
• Develop a marketing strategy that aligns and supports the organization’s strategic goals and growth objectives (value proposition, positioning, etc.) by target audience (sponsors, patients, investigator sites and employees).
• Identify marketing goals and develop tools to track and measure success.
• Create and develop a communication plan to drive awareness and excellence with internal and external stakeholders (sponsors, patients, investigator sites and employees).
• Review and remain abreast of changes and developments in the CRO industry including competitive analysis, marketing best practices, etc.
• Manage execution of multi-channel marketing campaigns that include support materials such as presentations, email, video, websites, sales tools, etc.
• Develop and support the implementation of the multi-year corporate brand planning process.
• Manage the budget necessary for the deployment of the marketing and communication strategies.
• Provide innovative solutions to help identify new marketing opportunities and process improvements.
• Lead internal cross functional teams and other 3rd parties (agencies, vendors) to facilitate on time, on quality and on strategy campaigns.
• For each key target audience (sponsors, patients, investigator sites) ensure the experience is at the heart of brand planning
• Ensure the sharing and adoption of best demonstrated practices. 
• Perform all assigned duties in compliance with internal SOPs and external guidelines and regulations. Ensure team members understand and fully comply with compliance requirements.
• Demonstrate excellent time management and ability to manage multiple complex projects simultaneously.
• Employee may be assigned to other responsibilities that do not pertain to their former description, if they have the required experience, are qualified and/or have received adequate training

 

IDEAL PROFILE 

 

 

Education  

 

• University degree in Marketing, Business Administration or related field Bachelor’s

 

Experience  

 

• Minimum of 10 years of experience in B2B Marketing-Communication, including at least 3 years in a leadership position
• Relevant business experience with a proven track record within the CRO / biotech / pharmaceutical industry related to patient recruitment, site preferred network and/or B2B

 

Knowledge and skills 

 

• Strong understanding and experience in marketing and/or business development
• Strong project management skills
• Demonstrated business analysis skills
• Excellent communication skills in English, written and spoken. French is a strong asset
• Ability to see the big picture by bringing together different ideas
• Proven ability to work with multiple priorities that require strong decision-making capabilities
• Can act as a mentor to the internal marketing team with social media campaigns and patient acquisition initiatives
• Must be at ease with technology (the use of various tools/systems to perform day-to-day tasks)
• Good knowledge of good clinical practices, and applicable Health Canada and Food and Drug Administration (FDA) regulations/guidelines

 

The work environment 

 

 

At Innovaderm, you will work with brilliant and driven colleagues. Our values are collaboration, innovation, reliability and responsiveness. We offer a stimulating work environment and attractive advancement opportunities. 

 

In this position, you will be eligible for the following perks: 

 

• Flexible work schedule 
• Permanent full-time position 
• Complete benefits (medical, dental, vision, RRSP, vacation, personal days, virtual medical clinic, public transportation rebates, social activities) 
• Offices near public transportation (Sherbrooke metro station or Saint-Laurent metro station) 
• Possibility of working from home in accordance with company policies and public health directives 
• Ongoing learning and development 

 

 

About Innovaderm  

 

 

Innovaderm is a contract research organization (CRO) specialized in dermatology. Since its beginnings in 2000, our organization has benefited from a solid reputation for the quality of its research and services exceeding the expectations of its clients. Based in Montreal, Innovaderm continues to grow and expand in North America and Europe. 

 

Innovaderm is committed to providing equitable treatment and equal opportunity to all individuals. As such, Innovaderm will provide accommodations throughout the recruitment and selection process to applicants with disabilities, upon request. 

Innovaderm only accepts applicants who can legally work in Canada.