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Sales and Marketing Coordinator


 The sales and marketing coordinator will coordinate all the marketing activities and initiatives of our organization. He will conduct market research, carry out promotional campaigns, identify target audiences and evaluate current trends.

 

This role will be perfect for you if:

  • You have a minimum 2 years of experience in marketing and / or communication 
  • You have knowledge of clinical research 
  • You are perfectly bilingual (English and French), oral and written

 

RESPONSIBILITIES

 

B to B

  • Target audience: Client / Sponsor
  • Works with the Business development team on the implementation of the branding strategies for Innovaderm customers
  • Actively participates in the coordination of external corporate communications and content development (content marketing, newsletter, convention, etc.)
  • Participates in initiatives related to Innovaderm's digital development (including search engine optimization and backlinks strategy (on-page and off-page SEO)
  • Participates in the implementation of digital campaigns and the creation of digital advertisements (SEM)
  • Provides support for the development of all content or communication material for customer events in which Innovaderm could take part
  • Coordinates the logistics of dermatological conferences as well as virtual events (webinars)
  • Is constantly on the lookout and keeps abreast of new trends in marketing, communication and web strategies
  • Animates social media with the sponsor clientele
  • Participates in data entry, in updates and in the elaboration of business development tools and systems (eg: CRM)
  • Develops data collection tools, analyzes the results and makes recommendations based on voice of customer (eg: satisfaction surveys)
  • Participates in the selection and development of marketing and promotional material
  • Performs other related duties to support the Business development team

 

Target Audience: Research Sites

  • Participates in the reflection exercises and recasting of Innovaderm's positioning for partner clinical sites
  • Develops data collection tools to promote the "Innovaderm experience" to clinical partner sites (eg, survey expectations or satisfaction surveys)
  • Coordinates the deployment of internal and external positioning regarding the partnership culture with the sites

 

B to C

 

Target Audience: Research Participants

  • Contributes to the writing of articles for the website and social media as well as the design of communication tools, in collaboration with the specialist, web and advertising placement

 

IDEAL PROFILE

 

Education 

 

  • Bachelor's degree in marketing or a related discipline
  • Science studies an asset or an interest in science

 

Experience 

 

  • Minimum 2 years of experience in marketing and / or communication or any other experience deemed relevant

 

Knowledge and skills

 

  • Knowledge of marketing / business development, customer profile
  • Knowledge of clinical research an asset
  • Excellent ability to maintain interpersonal relationships
  • Excellent communication and writing skills
  • Perfectly bilingual (English and French), oral and written
  • Mastery of the Office Suite (Word, Excel, PowerPoint, etc.)
  • Knowledge and mastery of social media and other relevant tools and platforms (LinkedIn, Twitter, Facebook, WordPress, Google Ads and Analytics, etc.)
  • Ability to manage multiple projects at once
  • Maintains and demonstrates at all times a positive, professional and customer service-oriented attitude (internal and external)
  • Recognized for creativity, graphic design, innovation and initiative, and dynamism
  • Flexibility, autonomy, sense of organization
  • Action oriented

 

OUR COMPANY

 

The work environment

 

At Innovaderm, you will work with brilliant and driven colleagues. Our values are collaboration, innovation, reliability and responsiveness. We offer a stimulating work environment and attractive advancement opportunities. 

 

In this position, you will be eligible for the following perks: 

  • Flexible work schedule
  • Permanent full-time position
  • Complete benefits (medical, dental, vision, RRSP, vacation, personal days, virtual medical clinic, public transportation rebates, social activities)
  • Offices near public transportation (Sherbrooke metro station or Saint-Laurent metro station)
  • Possibility of working from home in accordance with company policies and public health directives
  • Ongoing learning and development

 

 

About Innovaderm

 

Innovaderm is a contract research organization (CRO) specialized in dermatology. Since its beginnings in 2000, our organization has benefited from a solid reputation for the quality of its research and services exceeding the expectations of its clients. Based in Montreal, Innovaderm continues to grow and expand in North America and Europe.

 

 

Innovaderm is committed to providing equitable treatment and equal opportunity to all individuals. As such, Innovaderm will provide accommodations throughout the recruitment and selection process to applicants with disabilities, upon request.

 

Innovaderm only accepts applicants who can legally work in Canada.

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